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논문검색

A Study on the Effects of SNS Fatigue and Ambivalent Attitude on the Intention on SNS Continual Use

초록

영어

The popularization of smart devices and SNS as a new communication way promotes positive changes such as the user’s participation in the communication with others and the knowledge sharing. Meanwhile, it also facilitates negative social problems such as the formation of unexpected social relations, the intrusion of privacy, the cyber violence and the polarization of communication. These negative changes go toward a new viewpoint that the excessive SNS use may cause the SNS user’s fatigue. The purpose of this study is to invest how the SNS use motives and use patterns influence on the SNS user’s fatigue and ambivalent attitude. Therefore this study intended to develop a model about the SNS user’s social stress and ambivalent attitude influencing on the continual SNS use, and will empirically research this model in future studies.

목차

Abstract
 1. Introduction
 2. Theoretical Background and Relevant Researches
  2.1. SNS User’s Use Motives and Use Patterns
  2.2. Ambivalence
  2.3. Social Fatigue and Causal Factors
 3. Research Model and Hypotheses
  3.1. Research Model
  3.2. Research Hypotheses
  3.3. Variable Measurement Operational Definitions of Research Variables and Rele-vant Studies
 4. This Study’s Meaning and Future Tasks
 References

저자정보

  • Hee-Kyung Hong Dept. of Computer Science, Anyang University, 102 Samsungli, Buleunmyun, Ganghwagun, Incheon, Korea, 417-833
  • Su Young Han Dept. of Computer Science, Anyang University, 102 Samsungli, Buleunmyun, Ganghwagun, Incheon, Korea, 417-833
  • Jung-Won Lee CyberTech Inc. Daewoo Worldmark 102-1605, Hangang-De-Ro 211Gil, Yongsan GU Seoul, Korea, 140-011
  • Min-Seon Kim Technology Innovation Team, Hanwha S&C, Hanwha-Building 19F, Janggyo-Dong JungGu Seoul Korea, 100-797
  • Kyeong-Seok Han Dept. of Business, Soongsil University, 369, Sangdoro, Dongjackgu, Seoul, Korea

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