earticle

영어

Corporate social responsibility is paid attention to by government and consumers again due to importance of environmental, ethical and well-being issues. The purpose of this paper is to investigate the effects of ethical responsibility, environmental responsibility and well-being responsibility on customer loyalty. In addition, the study first proposes that each CSR variable has a positive effect on perceived service quality, and brand image.. Therefore, this study highlights the importance of managing CSR for corporate that intends to enhance customer loyalty. Fast food firms should consider how CSR activities in connection with corporate goal practice effectively and strategically in an era of rising share values.