earticle

영어

As social networking sites (SNS) started to work as important communication tools, SNS users have been try to manage their image, identity, and impression through SNS. SNS service providers have been interested to provide their users various functions effectively disclosing their emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide SNS functions for information suppression. In this study, therefore, we try to attempt to examine the relationship between Facebook users’ personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are only positively associated with information suppression while honest self-expression is only positively associated with information projection.