earticle

영어

This study is another attempt to elucidate the importance of information technologies within tourism industry and emphasize the significance of the smart tourism research. The research is aimed to investigate the relationship between the museum visitors’ perceptions towards corporate social responsibility (CSR) and their word-of-mouth (WOM) intentions from the perspective of technology based eco-innovation. The present study introduces a theoretical model based on the stakeholder’s theory and proposes the positive relationship between technology based eco-innovation, museum visitors’ CSR perceptions and visitors’ WOM intentions. The results of the present research will bring in important theoretical and practical contributions filling gap in the understanding of the antecedents and consequences of CSR and providing more complete knowledge about the possible impact of CSR on the sustainability of the tourism business through exploring the factors determining visitors’ WOM intentions.