earticle

영어

Since touristic product is an intangible experience good, it is important to visualize and record the touristic experience through media such as pictures, videos and souvenir. With the growth of information communication technology, online platform has played a role of media. Tourists tend to post their touristic experience for the purpose of self-presentation on the spot, however, as time goes by, they tends to reminisce about the past touristic experience that they posted on their social media. In other words, social media is not the only channel of self-presentation or communicating other people, but also an archive of keeping records electronically and bringing back their memories. Thus, we investigated the impact of social media on tourist's autobiographical memory (recollection and vividness) and intention to revisit destination.