earticle

영어

Called E-commerce, is the commercial trade happened between the enterprises, the customer and the enterprise, and the customers in the information network. In the nature, the electronic commerce is a trade activity of goods which is the same with the traditional trade; in the operation process, the E-commerce is similar to the traditional trade, however, the E-commerce is established with utilization of the advanced media methods. The demands of the Internet users towards the electronic commerce services have been upgraded sharply with the rapid development and strengthening of the whole Internet, and many providers and institutions which maintain great backgrounds in the Internet industry have all utilized their respective fixed advantages to enter the C2C electronic commerce market with massive scales (Angle, 2007). However, Taobao has made great successes in this market with fierce competitions, wherein the business model of Taobao and the preventive solutions to the imperfections of it could be believed to be the key to its success. This paper is aiming at explaining the business model of China’s C2C companies in the case of Taobao, and analyzing the existing problems of Taobao as well as possible preventive solutions thereof, as progressively solutions to the problems has also contributed to Taobao’s success. This research could be utilized for Korean practitioners in this area to understand China’s C2C market conditions and environments as well as seize experiences from the developmental process of Taobao.