earticle

영어

This study reviews the protection system of motion marks. A trademark may identify and distinguish goods by using images in motion, perhaps on a television, movie or computer screen. These marks are typically the closest to traditional logo marks of all the nontraditional trademarks, they just add the dimension of movement. Furthermore, enforcing motion marks in infringement should be much like enforcing traditional ward and logo marks. The very distinctive marks will be more likely to prevail in a likelihood of confusion claim. This study focuses on where the law is heading with respect to nontraditional trademarks, especially motion trademarks.