원문정보
초록
영어
The names and the likeness of individual, if they can identify the sources of products and service, can be protected as a trademark from infringement causing the possibility of confusion. The theory of publicity can be construed as a cause of non-registration under the trademark law, in terms of showing similar aspect of protecting the power of customer inducement. Therefore, this study examines the possible problems of the publicity rights under the current trademark law. And it also reviews how the current trademark law can provide the protection for the publicity rights. From this review, it tries to find the problems and improvement of trademark law in protecting the personal property value such as the names and the likeness of the celebrities.
목차
II. 퍼블리시티권(Publicity)의 의의 및 법적 성질
1. 의의
2. 법적 성질
III. 퍼블리시티권의 相續問題
1. 서
2. 학설 · 판례
3. 소결
IV. 상표법에 의한 개인의 姓名·肖像 등 보호
1. 서
2. 상표법 규정의 적용
3. 소결
V. 결론
참고문헌
Abstract