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The use of a domain name might infringe others' rights on personal names, tradenames, or trademarks, which are used in the domain name. Likelihood of confusion is one of the determinative factors in deciding the infringement. Generally, the inclusion or omission of a hyphen from the plaintiff's mark or name will not give the domain name a distinctiveness enough to remove likelihood of confusion. However, in some cases, the use or omission of a hyphen might distinguish the domain name from the plaintiff's mark or name by creating a remarkable visual or phonetic differences. The domain name will become more distinctive if plaintiff and defendant are in different markets.