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헬스케어 앱 창업 사례연구

원문정보

Case study on health Care App start-up, Noom

정성훈, 한정희

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This study is to analyze the business model of NOOM, health care app, and offer the new successful business model regarding health care service sector. Health care service is the one of the social welfare. However, it is difficult to provide it for all equally. In particular, health care service is to be given less than what they needed for underprivileged people (Bottom of praymid; BoP). In this paper, we present the business model, which uses the smartphone devices. Considering that prevention of disease is more important than treatment, healthcare app can provide information regarding health including eating-habit based on individual peculiarities. For startups that suffer from financial shortage, they can be able to provide socical benefit services by using smart app. This is useful marketing strategies in term of free giving services and products to customers in emerging markets. Finally, we suggest the policy support to utilize the healthcare app for BOP using procurement policy including direct financial aid.

목차

Ⅰ. 서론
 Ⅱ. 이론적 연구
 Ⅲ. 연구방법 및 사례분석
 Ⅳ. 연구결과 및 함의
 참고문헌
 

저자정보

  • 정성훈 Jung, Seong-hun. 전남대학교 경영전문대학원 기술경영석사과정
  • 한정희 Junghee Han. 전남대학교 경영전문대학원 기술경영전담교수

참고문헌

자료제공 : 네이버학술정보

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