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논문검색

한국창업시장의 중국진출에 있어 필요한 중국문화 이해

원문정보

Establishment of Korean Companies for Understanding Chinese Culture on China

전외술, 정성아

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

From 1980’s to 1990’s, with the further development of the reform and opening-up of China, the enterprise culture was introduced into Chinese enterprises as a mode of management in enter of foreign countries. China has already emerged as not the “world factory” of the “world market”, and it shows that there is fierce competition between the growth of Chinese enterprises , does mean that countries inside and outside the enterprise. In the Chinese market it is needed in order to understand the socio-cultural . This article Korea companies would like to search for a Chinese culture that must be understood as advancing in China. This paper relating to the relationship between culture and management, mainly describes the characteristics of Chinese culture as well as relationship between culture and management.

목차

Ⅰ. 서론
 Ⅱ. 이론적 논의
 Ⅲ. 중국시장에서의 유교
 Ⅳ. 중국시장에서의 꽌시문화
 Ⅴ. 결론
 참고문헌
 

저자정보

  • 전외술 Jeon Oi Sul. 창원대학교 글로벌비즈니스학부 교수
  • 정성아 Jung Seong A. 한국외국어대학교 글로벌문화콘텐츠학과 박사과정,

참고문헌

자료제공 : 네이버학술정보

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