원문정보
초록
영어
Along with the rapid development of information technology, the traditional agricultural products sales model is facing a huge challenge. Agricultural products E-commerce platform, which carries three layers service functions, one is its most basic functions, which provides an information exchange, online payment, logistics transportation and sales activity; second is intermediate function, it can provide financial analysis, market research and business plan; the final advanced features, it strongly promoted the related subsidiary industry and service industry. In this paper, we make empirical analysis about the factors that influence the agricultural logistics economy, the result shows that agricultural prices, logistics time, product quality, service level, credibility, spending habits, profits and operating capital are the key factors that will affect the agricultural product marketing.
목차
1. Introduction
2. Literature Review
2.1. Agricultural E-commerce
2.2 E–commerce Platform for Agricultural Products
3. Agricultural Product Electronic Commerce Model
3.1. Development status of Agricultural E-commerce
3.2 E-commerce Market Size of Agricultural Products
3.3 Problems in the Circulation Market of Agricultural Products
4. Empirical analysis
4.1 Index Selection
4.2 Reliability and Validity Analysis
4.3 Fitting Degree Analysis
4.4 Regression Analysis
5. Conclusion
5.1 Strengthen the Cultivation of Agricultural Products E-commerce
5.2 Establish Agricultural E-commerce Service System
5.3 Build Modern Logistics Infrastructure
References