원문정보
An Empirical Study on the Business Performance of the Self-Employed Creative Companies - Focused on the Relational Characteristics -
초록
영어
The purpose of this thesis is to contribute in establishing the objectives of government policies through an empirical analysis on the relational characteristics surrounding the self-employed creative enterprises under the current circumstances where the specific empirical studies on the self-employed creative enterprises haven't been performed. According to the result of verification, the social capitals such as reliability, reciprocity and network are necessary due to the characteristics possessed by the self-employed creative enterprises while the reliability between cooperative enterprises is created and the cooperative relationship continues when the enterprises are faithful to their intrinsic activities such as the improvement of productivity rather than the entrepreneur spirit. Such win-win cooperation was eventually shown as having a positive effect on the performance of enterprises.
목차
1. 서론
2. 선행연구
2.1 1인 창조기업의 정의 및 현황
2.2 기업가지향성과 경영성과
2.3 사회적 책임활동/사회적 자본과 경영성과
2.4 환경 불확실성과 경영성과
2.5 상생협력과 경영성과
3. 연구 설계
3.1 조사 대상
3.2 분석 방법
3.3 연구모형
3.4 연구가설
3.5 변수의 조작적정의
4. 실증분석
4.1 조사대상의 인구통계학적 특성
4.2 측정도구의 타당성 및 신뢰성
4.3 확인적 요인분석(Confirmatory Factor Analysis: CFA)
4.4 변수간의 상관관계분석
4.5 가설검정
5. 결론
5.1 연구의 요약
5.2 연구의 시사점
5.3 한계점
6. References