원문정보
초록
영어
The object of this research is to outline policy priorities through AHP (Analytic Hierarchy Process) analysis that can upgrade the online service systems for business. This study categorized policy factors for G4B development into three different groups, such as system improvement, service improvement, and policy improvement. The results showed that “G4B policy improvement” was considered the most important assignment, while “G4B service improvement” was considered to have the highest priority in terms of urgency. From the result of analysis, this study proposed several policies such as the development of new services, a link between similar business platforms, the policy coordination, and the reorganization of the promotion system.
목차
1. Introduction
2. Definitions of G4B and Its Status
3. Drawing Policy Priorities through AHP Analysis
3.1 Research Design
4. Results of AHP Analysis and Proposal
4.1. Result of AHP Analysis
4.2. Policy Proposal for G4B Development
References
