earticle

영어

Along with fierce e-commerce market competitions, some sellers may be worried about losing their customers so they bribe advisors by material means. The behavior of the advisor not only depends on their intrinsic properties, but also depends on their motivation that they may provide untruthful information to obtain additional material reward. The balance between profit and information truth constitutes the iterated prisoner's dilemma game. A trust model of electronic commerce based on iterated prisoner's dilemma game theory is proposed in this paper. Experimental results show that it can effectively inhabit advisor fraud.