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논문검색

Sale Mode Choice of Product Extended Warranty based on the Service Level

초록

영어

Based on master-slave two-echelon supply chain, set a separate price for product extended warranty, and form both a product reflecting the risk avoidance by the customer and the demand function for product extended warranty. Study how service level tends to influence double marginal effect and complementary effect of the supply chain. And further analyze how service level tends to influence the sale mode choice of product extended warranty by the manufacturer and provide theories on the decision making for the manufacturer.

목차

Abstract
 1. Introduction
 2. Model
  2.1. Problem Description and Assumptions
  2.2. Product Extended Warranty Supply Chain Model and the Equilibrium Strategies
 3. Analytical Results
  3.1. Product Extended Warranty Sale Mode Selection in the Manufacturer
  3.2 Product Extended Warranty Sale Mode Selection in the Supply Chain
 4. Conclusion
 ACKNOWLEDGEMENTS
 References

저자정보

  • Li Jie School of Information Technology, Jiangxi University of Finance & Economics High Level Engineering Research Center of Electronic-Commerce, Jiangxi Provincial Colleges and Universities Nanchang City, China

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