earticle

영어

This study aims at providing fundamental data and information on golf industry by studying what analysis on differences of select attributes and service fairness, membership values, consumer satisfactions, behavior intentions according to membership country club members’ trait, through the way of improving and gaining a competitive management efficiency, customers demand high quality services that clients have to increase membership value and customer satisfaction, building a positive image in a diversified market environment. The survey was done through 250 members in 8 country club in Seoul(Gangseo, Songpa, Gangnam, Gangbuk), Gyeonggi(Bundang, Uijeongbu) and excluding 34 copies ran an analysis on the remaining 216(86%) copies. After question investigating the data which is collected used SPSS Statistics 18.0 program, frequency analysis was used in order to acquire demographic and golf characteristics. Exploratory factor analysis were used in order to verify attributes and service fairness on membership values, customer satisfactions and behavior intentions in membership country club. In this study, as a result of Independent samples t-test, one-way ANOVA and post hoc test used Scheffe method. The result of this study were as follows. First, selection attributes of membership golf club showed meaning differences in sex, age, average monthly income, frequency of using country club, goal, purpose of buying membership. There appeared caddy, reservation, accessibility, facilities, match in progress, member management in sex. age, monthly income, monthly frequency of using club was no significant difference but at the parent company. There was meaning in price only in the purpose of buying membership. Second, service fairness in membership golf club had different effects to monthly frequency of using country club. Golf career had influence to distributive justice. procedural justice interactional justice had significant differences in monthly frequency of using club. Third, value of membership had significant differences in average monthly income, golf career, frequency of using country club, purpose of buying membership. Fourth, customer satisfaction had significant differences in average monthly income, golf career, frequency of using country club, purpose of buying membership. There appeared service satisfaction in average monthly income, frequency of using club. There appeared select satisfaction in average monthly income, golf career, purpose of buying membership. And social satisfaction in purpose of buying and using membership. Fifth, behavioral intention showed significant difference in job, golf career, frequency of using country club, purpose of buying membership and also in recommendation intention.