earticle

영어

This study was designed to shed light on the effect of enjoyment factor on sports flow and exercise adherence intention of Taekwondo. To accomplish such research purpose, researcher identified the causal relationship through regression analysis after having established relationship models among enjoyment facto, sports flow and exercise adherence intention on precedent research works and hypothetical model. 257 participants were sampled from the Taekwondo center customers in Seoul region by using convenient sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis and path model analysis using SPSS 18.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, enjoyment factor of Taekwondo center customers had positive influence on sports flow. Second, enjoyment factor of Taekwondo center customers had positive influence on exercise adherence intention. Third, sports flow had positive influence on exercise adherence intention.