earticle

영어

The purpose of this paper is to investigate the two points. Is an arrangement of views on CSR is one and the other one is a study of universal and special CSR of the service company. In this paper, first, after being based on a variety of issues related to existing CSR, we examine the concept of CSR in a new point of view that is different from the concept of existing. And, in the social trend is said to be CSR era recently, CSR in the service business, from that industry of the general of the other (companies), and Where the difference is where the same, that is, the special really the attempt to consider the universal. The CSR in Japan, character of activities with a focus on social and initial compliance was strong, but it seems to be diverted largely to the efforts associated to strongly pointed out in this paper "core business" and those that now. Also from those carried out in the only house to how to proceed with the activities, in cooperation with business partners and NPO · NGO at home and abroad, the case to be addressed and more, I seen a change there as well.　Recently, not only the Japanese corporate community, CSR that has progressed worldwide are discussed largely. In addition, global standardization and norms of CSR is in progress. How to assess the social responsibility required of companies in a way that meet the expectations of society, such as this, or would be nice if it is determined. Then, in this paper, it is intended to analyze the approach to CSR in Japanese companies in particular to the problem, such as, I wonder should seek social responsibility such a company really. After all, more than CSR features on the management, hotel companies have specialized in (human) person is required, the CSR of hotel companies, CSR of employment and labor far more important than manufacturing companies of other common it can be said that there.

일본어

本稿は, CSRに関する考え方を再整理し, サービス企業のCSRの特殊と普遍を検討する ことを目的とする。まず, 既存のCSRに関する多様な論点を踏まえた上で, 既存の考え方 とは異なった新たな観点でのCSRの考え方について整理する。そして, 昨今CSR時代と言 われる社会的風潮の中で, 果たしてサービス企業(特に, ホテル企業)におけるCSRとは, 他 の一般の産業(企業)のそれと, どこが同じでどこが違うのか, つまりその特殊と普遍につ いて検討することを試みる。日本におけるCSRは, コンプライアンスや社会貢献を中心と した活動から, 今は「本業」そのものと結びついた取り組みへと変化してきている。また 自社だけではなく,国内外のNPO·NGOやビジネスパートナーとの協力を図ろうとする変化 も見られる。さらに, CSRの世界的標準化·規範化も進行している。従って果たして企業に このような社会的責任を求めるべきなのだろうか, などの問題に対して本稿では, 特に日 本の企業におけるCSRへの取組みについて分析する。つまるところ, ホテル企業がその経 営の特徴上, 人(ヒト)に特化したCSRが求められる以上, ホテル企業のCSRには, 他の一般 の製造業企業よりはるかに雇用·労働のCSRが重要であると指摘できよう。