원문정보
초록
영어
As time went by, the convenience derived from information technology and the popularity of shopping online make consumers adapt to online group buying or even addicted in it. However, the explosive growth of group buying market brought problems because of information asymmetry. The group buying websites emerge as bamboo shoots after a spring rain while the numerous group buying websites confused consumers. Therefore, proper evaluation of group buying websites is necessary. The paper proposed AHP-TOPSIS method, a combination of AHP and TOPSIS, to solve this problem under multi-attribute decision-making background. This method takes experts’ opinions into account, both subjective and objective. And the method performs well in solving evaluating problems under multiple attribute decision background. Finally, the experimental results of this method on three group buying websites evaluation proved its good effectiveness and feasibility.
목차
1. Introduction
2. Basic Knowledge
2.1 Traditional TOPSIS
2.2 The Traditional AHP
2.3 Traditional AHP-TOPSIS
3. AHP-TOPSIS under the Environment of Multi-Attribute Group Decision-Making Acquaintance
4. Numerical Analysis
5. Conclusion
Acknowledgements
References