earticle

영어

The purpose of this study was to examine the effect of public design elements of night landscape in Busan on intention to recommend. The important contribution of this study is to suggest which public design elements should be taken into consideration when planning and designing night landscape for a city. After empirically testing the proposed hypotheses, the following key results were achieved. First, it was found that the public design elements in nightscape had a significant effect on the intention to recommend to others. In particular, those welfare, aesthetics, amenity, safety, universality, regional identity, and difference in public design elements in night landscape exerted a positive influence. The welfare, which feel like comfort, reducing stress whether the recommend had a sense of fellowship or is convenient for anybody to experience, has the greatest influence. The following powerful factor was amenity which is associated with people’s perception on the landscape experience to be beautiful and harmonious. This study concludes that the public-design elements in night landscape play an important role in influencing people’s perception on intention to recommend to others.