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영어
This paper mainly discusses the evaluation system for the users of the new digital home shopping service based on HD (High Definition) -interactive shopping platform. The suggestion is to change from the channel with playing functions to the column with interactive functions for public goods since HD -interactive digital shopping is a Chinese government policy for three networks convergence, and it is a new model to provide the home shopping directly and realize economic objectives for telecom operators.
목차
Abstract
1. Introduction
2. New Digital Shopping Service Based on HD-Interactive TV Platform
3. Evaluation System of Digital Home Shopping Service
3.1 Mechanism of Service Evaluation System
3.2. Service Evaluation Indexes
3.3. The Main Research Method
4. Investigation Questionnaire
4.1. Questionnaire Design
4.2. Model Analysis
5. Conclusion
Acknowledgements
References
1. Introduction
2. New Digital Shopping Service Based on HD-Interactive TV Platform
3. Evaluation System of Digital Home Shopping Service
3.1 Mechanism of Service Evaluation System
3.2. Service Evaluation Indexes
3.3. The Main Research Method
4. Investigation Questionnaire
4.1. Questionnaire Design
4.2. Model Analysis
5. Conclusion
Acknowledgements
References
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자료제공 : 네이버학술정보