earticle

영어

Tourism product is not business of a single service but it consists of complementary products including: products of tourism, travel services and tourist hotel. Today web technology has been used for improving the promotion and marketing of the tourism products in Indonesia, but it has not complementary supported promotional and marketing activities optimally yet. This study aims to design a model of the provincial tourism office websites, travel agencies and tours, hotels, and tourist destinations in the perspective of integrated marketing and promotion, technical development, and website management involving the government through the Department of Tourism as the facilitator of business activities. The first research method used was Entity Relationship (ER) to develop a collaboration model. The second was Object Oriented Analysis Design (OOAD) to analyze the information needs based on the modeling approach. The obtained model was proposed as a basis for development of the integrated website. It is hoped that the integrated webs increase promotion and marketing productivity.