earticle

영어

This study aims to examine how socialization influences psychological ownership through customer participation on firm and business ecosystem levels. A research model of the relationships between customer socialization, customer participation in business ecosystems, and psychological ownership is proposed. The proposed research model posits that socialization of customers influences customer participation on a firm level, which in turn influences customer participation in the business ecosystem. Further, customer participation in the business ecosystem influences customers’ psychological ownership. At this stage, research model, hypotheses, and measurement items are presented. Future research will test the proposed model using the case of Facebook business ecosystem.