earticle

영어

This study is to find out the service value of skin care shop according to the adult women’s interest on the skin care on the service quality in a time when looks and clear skin act as an competitive edge. The purpose of this study is to enhance the quality of service of esthetic shop and help improve the competiveness of the skin care industry. To collect data, women in their 20s to 60s living in Seoul who visit esthetic shop were surveyed from October 15th, 2014 to March 2nd, 2015 using a questionnaire, 138 copies of which were used for the analysis. SPSS 18.0 were used to statistically analyze collected data and conduct frequency analysis, Cronbach‘s, correlation analysis, and regression analysis. The results were as follows. First, when it comes to the difference in interests on skin care according to general characteristics of the subjects, while there was significance difference according to the marital status, there was no significant difference in accordance with age, educational background, job, and the family income. Second, in terms of the service value and quality of skin care ship according to the level of interest on skin care, there were significant difference on the level of interest according to perceived monetary value on the service value, perceived non-monetary value, and perceived sacrifice value. As it relates to the difference in service quality according to the level of interest on the skin care, there was meaningful difference in technical quality and functional quality according to the level of interest. Lastly, with regard to the impact of service value of esthetic shops on the service quality, the more the perceived non-monetary value and perceived sacrifice value, the higher the recognized service quality.