earticle

영어

It is tried to draw the failure traits of new business by extracting from previousfailure studies. All of 5 patterns are drawn through total 9 types of study data. From ‘synergy obsession’ which is mentioned 6 times in such 9 studies, to ‘technicalproblem’, which is mentioned 4 times, the types which are mentioned at least 4 timesare selected. There are drawn 5 types including △synergy obseesion △adherence tothe existing business practices △lack of entrepreneurship △overvaluation ofself-ability and △technical problem. As being examined in these 5 types of failure traits, the failure of new business isultimately happened because of communication heading for the inside without anycommunication(exchange) to the outside. Compared with other various studies to draw failure factors, these new businesstraits have something in common. In the previous researches conducted by the studyof general failure factors, △ adherence to pre-existing business and resistance tochange △unfeasible expansion strategy △blind faith in successful technology andinnovation and △insufficiency to grasp competitor(consumer) are pointed out as thefailure factors. It is deemed that these are happened because business managementis headed for the inside without any communication (exchange) to the externalenvironments. Matters unfolded through this paper until now are an attempt to apply the failureknowledge to a new business part which is an individual field in businessadministration. It is considered that this study will be complemented throughadditional case study or quantitative analysis in the future.