earticle

영어

In this study, the correlation among the body image, self-esteem and the appearance management behavior was intended to be examined. The questionnaire survey was conducted from the male and female adults and the data were analyzed using SPSS win 20.0. The body image and the self-esteem according to the gender were represented high in the males and the appearance management behavior was represented high in the females. In case of the male, the higher the satisfaction on the body image, the higher the self-esteem was raised but no significant correlation was represented with the appearance management behavior. In case of the female, the higher the satisfaction on the body image the higher the appearance management behavior was increased. As such, the differentiation in the strategic approach must be considered in the service related to the beauty by understanding the difference in the correlation among the body image, self-esteem and the appearance management behavior according to the gender.