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논문검색

시간과 화폐에 대한 태도가 여가소비행동과 여가만족도에 미치는 영향에 대한 구조분석

원문정보

Structural Analysis of Time and Money Attitudes, Leisure Consumption Behavior and Leisure Satisfaction

허경옥, 차경욱, 유수현

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This study compared types of time and money attitudes by respondents’ characteristics, and compared leisure consumption behavior and leisure satisfaction among different groups, which are classified by attitudes toward time and money. It also verified a structural model for the relationship of leisure satisfaction and the attitudes toward time and money, and investigated the moderating effects of leisure consumption behavior. Data were obtained from a questionnaire completed by 512 adult consumers. Using factor analyses and cluster analyses, this study classified the types of time and money attitudes. The time attitude was categorized according to four clusters: timeinsensibility, future- oriented, present-oriented, and past- oriented. The money attitude was divided into four clusters: future safety, stinginess/anxiety, diversion, and power/prestige. The major findings of this study were as follows: First, the propensity of leisure consumption behavior to seek fashion and conspicuousness was higher for time-insensibility group than for the others. However, the propensity of rational consumption behavior for leisure was higher for the future-oriented group. The level of leisure satisfaction was the highest for the time-insensibility group. Second, the propensity of leisure consumption behavior to seek fashion and conspicuousness was higher for those who considered money as tools for diversion and power/prestige. The propensity of rational consumption behavior for leisure was higher for the future safety and stinginess/anxiety groups. The level of leisure satisfaction was significantly higher for the diversion group. Third, from the results of structural analyses, the time-insensibility attitude showed a positive effect on the leisure consumption behavior to seek fashion and conspicuousness. The future-oriented attitude had a positive effect on the propensity of rational consumption behavior for leisure. The money attitudes of diversion and power/prestige had positive impacts on the leisure consumption behavior to seek fashion and conspicuousness, although they had negative effects on the propensity of rational consumption behavior for leisure. The leisure consumption behavior to seek fashion and conspicuousness had a positive effect on leisure satisfaction, although the rational consumption behavior for leisure had a negative effect.

목차

〈Abstract〉
 Ⅰ. 서론
 Ⅱ. 선행연구고찰
 Ⅲ. 연구방법
 Ⅳ. 연구결과 및 해석
 Ⅴ. 결론 및 제언
 참고문헌

저자정보

  • 허경옥 Huh, Kyungok. 성신여자대학교 생활문화소비자학과 교수
  • 차경욱 Cha, Kyung-Wook. 성신여자대학교 생활문화소비자학과 부교수
  • 유수현 Yoo, Soo-Hyun. 성신여자대학교 생활문화소비자학과 강사

참고문헌

자료제공 : 네이버학술정보

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