원문정보
초록
영어
As the development of the internet, there are increasingly online shoppers around the world engaging in the e-commerce actives, and more people prefer to buy the large household appliances on line. However, there are few quantitative studies on the investigation of the main affecting factors of the desire to purchase the large household appliances online focused on the market in China, which is one of the developing countries with the highest online population growth. This paper is an attempt to identify the main factors affecting the online shopping of the large household appliances from the e-commerce websites in China, and Fisher’s exact test is applied to identify the main affecting factors of online shopping desire. The results could be the guideline for the e-commerce companies in terms of improving their sales of the large household appliances.
목차
1. Introduction
2. Literature Review
3. Methodology
4. Data Collection and Results Analysis
4.1 Questionnaire Design
4.2 Internal Consistency Test
4.3 Fisher’s Exact Test
5. Conclusions
Acknowledgments
References