earticle

영어

Elements of globalization in the world of education has expanded and developed, and made an Higher Education institutions market has been developed as a global phenomenon, so that Higher Education institutions aware to show their existence in global and high competition. The objective of this study was to apply data warehouse and data mining techniques that can be used by universities to obtain relevant information about their current condition, and to track the institution's development, which is required by the management to monitor organization performance in marketing area, and to support information in decision making process. The research method began with the collection of data and information, analyzes the current condition in marketing area, design the data warehouse model and mining the data. The obtained results were the data warehouse model and evaluation model using data mining technique to support the management in marketing decision-making process.