원문정보
보안공학연구지원센터(IJHIT)
International Journal of Hybrid Information Technology
Vol.8 No.4
2015.04
pp.213-232
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
The mobile game is experiencing a rapid development and one of the favorite mobile applications. This article focuses on Chinese mobile game market and conducts an empirical research on the factors of the user adoption of mobile game. The research results show that perceived usefulness, perceived entertainment, economic cost and subject norm significantly affect the attitude of use, which results in behavior intention to adopt the mobile game, while the perceived ease of use, similarity and brand trust, which proposed to affect the user adoption in related literatures insignificantly affect use adoption of mobile game .
목차
Abstract
1. Introduction
2. Literature Review
2.1 Mobile Game Related Study
2.2 Related Theory of Technology Acceptance/User Adoption
3. Research Model and Hypothesis
3.1 Research Model
3.2 The Study Variables
3.3 The Research Hypothesis
4. Research and Design
4.1 Questionnaire Design
4.2 Data Collection
5. Results and Discussion
5.1 The Statistical Characteristics of the Sample Population
5.2 Reliability Analysis and Validity Analysis
5.3 Structural Equation Analysis
6. Summary and Future Research
Acknowledgements
References
1. Introduction
2. Literature Review
2.1 Mobile Game Related Study
2.2 Related Theory of Technology Acceptance/User Adoption
3. Research Model and Hypothesis
3.1 Research Model
3.2 The Study Variables
3.3 The Research Hypothesis
4. Research and Design
4.1 Questionnaire Design
4.2 Data Collection
5. Results and Discussion
5.1 The Statistical Characteristics of the Sample Population
5.2 Reliability Analysis and Validity Analysis
5.3 Structural Equation Analysis
6. Summary and Future Research
Acknowledgements
References
저자정보
참고문헌
자료제공 : 네이버학술정보