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논문검색

Research on Customer Satisfaction Based on Quality Function Deployment

초록

영어

Quality Function Deployment, namely QFD, is a methodology to systematically convert the customers’ requirements into technical requirements with the House of Quality. Customer requirement is the difference between expected satisfaction and actual satisfaction. This paper uses QFD to analyse customer satisfaction. During the process, an integrated method of PROMETHEE II and Entropy Weight is applied for the ranking of customer requirements. Afterwards, Grey Relational Analysis is adopted to construct relation matrix. Finally, the House of Quality is established to find the key factors and put forward effective measures to improve service quality.

목차

Abstract
 1. Introduction
 2. QFD Fundamentals
  2.1. Grey Relational Analysis
  2.2. Entropy Weight and PROMETHEE II Method
 3. The QFD Model of Tourist Satisfaction
  3.1. Left Wall, Ceiling, Room of HOQ
  3.2. The Right Wall Ranking of CRs
  3.3. Floor of HOQ
  3.4. The HOQ of Tourist Satisfaction
 4. Conclusion
 Acknowledgment
 References

저자정보

  • Chunfang Guo School of Economics and Management Beijing Jiaotong University Beijing, China
  • Zhongliang Guan School of Economics and Management Beijing Jiaotong University Beijing, China
  • Nannan Li School of Economics and Management Beijing Jiaotong University Beijing, China

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