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논문검색

브라질 만화시장 분석을 통한 한국 웹툰의 진출 방안 연구 - 모니카, 나루토를 중심으로

원문정보

A Study on the Korean Webtoon’s Market Entry Strategy through Analysis of Brazilian Comic Market – Focused on The Monica’s Gang and the Naruto

심계진

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초록

영어

The Webtoon started as free service to increase traffic on portal site became mainstream to take lead comic market in Korea. Now it has been expend its territory to movie, TV series, game, musica, etc. and influenced whole content industry. Recently, as digitalizing in content market, it is brought up needs for the Webtoon to enter the other market to dominate the world’s digitalized content market in advance. At this time, it is reported that The Line, SNS service, made partnership with the Telefonica, world one of largest telecom company to exclusively offer massaging app on the handset and spark into interest in Brazilian market. Brazil has developed comic market since long times and Gibi, Brazilian comic and Manga have been great success in the market. This research is purposed to examine the potential of the Webtoon in the market and fine the strategy through case analysis of success comic book - The Monica’s Gang and The Naruto to enter the market in Brazil.

일본어

ポータルサイトのトラフィック拡大のために無料でサービスしたウェブコミックは韓國の漫画產業お主導し、メーンストリームで成長しました。今は映画、ドラマ、ゲームなどでその領域まで拡張してコンテンツ産業の全般ぜんぱんにわたって影響を受けています。最近になってデジタルかになっているコンテンツマーケットにデジタルベースのサービスだウェブコミックの海外に進出する必要性が提起されています。この時点にsnsサービス、LINEとテレフォニカがFireFox OSケータイでLINEお基本アプリで使うと提携することに発表したのでブラジルマーケットの関心が高まています。ブラジルの漫画.產業はインフラ基盤が堅固だて自国の漫画が発達だし日本の漫画も大衆コンテンツで地位を確立しています。それから、ごの論文ではブラジルの漫画、Monica’s Gangと日本の漫画、ナルトの成功事例分析お通じてブラジルマーケットでウェブコミックの可能性とブラジル市場に進出する方法おご模索してみるごとにします。

목차

I. 서론
 II. 브라질 만화시장의 특성과 현황
 III. 브라질 시장 내 성공 사례 분석
  1. 브라질의 대표 만화 『모니카』
  2. 2000년대 일본을 대표하는 망가 『나루토』
  3. 시사점
 IV. 웹툰의 브라질 시장 진출 방안
 V. 결론
 참고문헌
 Abstract
 Resumo

저자정보

  • 심계진 Shim, Kye-Jin. 한국외국어대학교 글로벌문화콘텐츠학과

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