earticle

영어

The purpose of this study was to examine the influence of the hosting style of TV debate show hosts on their credibility, the attitude change of viewers and their satisfaction. The hosting styles of TV debate program hosts were classified into two based on a previous study. One was a mechanical style that was to proceed within the show to moderate the flow of the program. For examples, giving a chance to speak, controlling time, and having participants refrain from speaking what had nothing to do with the given theme were all categorized into this style. The other was an active style that actively controlled the flow of the program. For examples, posing a question, summarizing speech contents, asking a question about or confirming speech contents, fleshing out speech contents or asking for explanation were all categorized into this style. After a topic for discussion that was related to the selected experimental group was chosen, a script was prepared, and two debate video clips were produced. The two video clips were the same in the speech contents and style of the debaters, but were different from each other in the speech and style of the hosts. The host of one video clip proceeded with the program in a mechanical manner, and the host of the other video clip did that in an active manner. The credibility inventory by Berlo, et al. was used to assess the influence of the hosting style of the TV debate show hosts on their credibility. This inventory was composed of the safety, qualification, and dynamism dimensions. and a five-point scale was employed. To assess the attitude of the viewers, items were prepared from the selected three aspects of game addiction: cognitive, emotional, and behavioral ones, and a five-point scale was utilized. Finally, the items were modified to assess viewer satisfaction based on an earlier study that found the two dimensions of the viewer satisfaction: the satisfaction with contents and the satisfaction with process. A five-point scale was employed as well. The research question 1 was about the impact of the hosting style of the TV debate show hosts on their credibility, and the result shows that the active style was found to gain higher credibility than the mechanical style. The research question 2 was about the influence of the hosting style of the TV debate show hosts on the attitude change of the viewers, and the result shows that the mechanical style brought no statistically significant change to the attitude of the viewers. In contrast, the active style made a statistical significant difference to that. The research question 3 was about the influence of the hosting style of the TV debate show hosts on viewer satisfaction, and the result shows that viewers were more satisfied with the active style than the mechanical style. In particular, they were more satisfied with the contents of the programs when the host had the active style, even though the contents of the debate were the same. Not many studies have examined the hosting style of TV debate show hosts so far, and this study is of significance in that it attempted to analyze the influence of the hosting style of TV debate show hosts under the circumstances. The findings of the study were discussed, and the limitations of the study were explained as well, which is expected to be of use for future research efforts.

한국어

본 연구는 TV토론 진행자의 진행 스타일이 진행자의 공신력에 미치는 영향과 수용자의 태도 변화 및 만족도에 미치는 영향에 대한 연구다. 선행 연구를 바탕으로 TV토론 진행자의 진행 스타일을 기계적 진행 스타일과 적극적 진행 스타일로 구분하였다. 또한 게임중독법에 관련된 논제로 토론 대본을 작성했으며 이를 바탕으로 두 편의 토론 동영상을 제작하였다. TV토론 진행자의 진행 스타일이 진행자의 공신력에 미치는 영향을 측정하기 위해 벌로 등이 개발한 공신력 척도를 사용하였으며 이 척도는 안정성, 신뢰성 및 역동성을 측정하는 문 항으로 구성되었다. 수용자의 태도를 측정하기 위하여 선행 연구를 바탕으로 게임 중독에 대 한 인지적, 감정적 및 행동적 측면으로 구분하여 문항을 구성하였다. 마지막으로 수용자의 시 청 만족도를 측정하기 위해 내용 만족과 과정 만족으로 구분하여 측정한 척도를 사용하였다. 분석 결과 적극적 진행 스타일을 보인 진행자가 기계적 진행 스타일을 보인 진행자보다 더 높은 공신력이 있는 나타났다. 또한 기계적 진행 스타일을 보인 경우 시청자의 태도 변화가 나타나지 않은 반면 적극적 진행 스타일을 보인 경우 태도 변화가 나타났다. 마지막으로 기계 적 진행 스타일보다 적극적 진행 스타일이 TV토론에 대한 시청 만족도가 높게 나타났다. 특 히 동일한 토론 내용이라도 진행자가 적극적 진행 스타일을 구사할 경우 토론 프로그램 내용에 대한 만족도 가 높게 나타났다. 본 연구는 TV토론 진행자의 진행 스타일에 대한 연구가 미미한 상황에서 진행 스타일이 미치는 영향에 대해 분석하고자 한 시도에 의미가 있다. 또한 연구의 논의와 한계를 지적하여 향후 관련 연구에 도움이 되고자 하였다.