earticle

영어

Korean SMEs are actively expanding their business sector from the domestic market to the global market as a part of survival and marketing strategy. A textile quota, an expansion of free trade agreement, a rapid market inroad of newly developed countries like China, and higher trade barriers are major obstacles to the SME textile companies of the region. To smoothen export activities of the SMEs and to obtain the comparative advantage in targeted market, advanced export marketing endeavor has to be done by the SMEs. In addition, export marketing has to be diversified by country, to be differentiated by region, and to be segmentized by products. For the platform of the coming industrial strategy, a sustainable planning, an enforcement on technology innovation, and managerial renovation have to be made. Textile export on SMEs' activities are critical for the development of national economy. Once exports are expanded through the on-line export marketing, it will have an impact on domestic product. Then, it induces employment, value added, and stable national economy.