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RESEARCH ARTICLE

네일샵 재방문 요인 우선순위 분석

원문정보

A Study on Priority Order Decision of the Re-visit Factors of Nail Shop

박미경, 김선영

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this study is to find significant factors to address and enhance the measures for revisitation to nail shop. This thesis adopt Analytic Hierarchy Process (AHP) as a research method to find significant factors. AHP was developed to optimize decision making when one is faced with a mix of qualitative, quantitative, and sometimes conflicting factors that are taken into consideration. This thesis used AHP to measure relative priorities of 4 important factors and 15 sub-factors. Each factor was described based on literature review on revisitation factors related to the nail service and Experts interviews. According to analysis through AHP (Analytic Hierarchy Process) method that was used in priority order decision, 4 variables (physical factor, political factor, technical factor, staff service factor) were extracted at 1 step and so were 15 sub-variables drawn by each 1 step variable in 2 step analysis. Conclusively, 4 variables included in high position 30% among 15 sub-variables in total complex weight and priority order by each step were investigated into supplying design suitable for customer, techniques, directing trend style, communication ability.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 네일 서비스
  2. 재방문 의도
  3. AHP 분석 기법
  4. 선행연구
 Ⅲ. 연구방법
  1. 연구의 분석틀
  2. 조사 설계
  3. 자료수집 및 분석
 Ⅳ. 연구결과 및 고찰
  1. 1단계 측정 영역별 중요도 및 우선순위 결과
  2. 2단계 측정 요인별 중요도 및 우선순위 결과
  3. 통합 우선순위 결과
 Ⅴ. 결론
 참고문헌

저자정보

  • 박미경 Mi-Kyung Park. 대구예술대학교 뷰티예술학과
  • 김선영 Sun-Young Kim. 대구예술대학교 뷰티예술학과

참고문헌

자료제공 : 네이버학술정보

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