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소비자의 신용카드 사용행동 분석 -광주시 소비자를 중심으로-

원문정보

Credit cards use of consumers in Kwang-ju

노채영

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초록

영어

The proposes of this study were designed to practical use of credit cards on consumers in Kwang-ju. The 371 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation and chi-square test by SPSS WIN 10.0. The main results of this study were as following : First, it is analyzed that most consumers have had more than credit cards. Second, it is tended that consumers have influenced to practical use of credit cards by sex, age, marriage, income and living expenses. Third, consumer is use to the spur of credit card, requirement about businessman, credit card connection system and distinction of sex, age, marriage, income, showed difference of relevant distribution between living expenses all. Based on the above, to make the use of credit cards practical and active, it needs more attention from consumers as well as it needs continuous efforts from the authorities concerned. Accordingly, to prevent consumers from overconsuming possibly by imprudent use of credit cards, it suggests systematic consumer training, from which consumers will learn responsible life as a consumer.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 신용카드사용 및 관리
  2. 신용카드 사용행동에 대한 관련변인의 고찰
 III. 연구방법
  1. 연구문제
  2. 분석의 자료 및 연구방법
  3. 응답자의 일반적 특성
 IV. 연구결과 및 분석
  1. 소비자의 신용카드사용의 일반적 경향
  2. 사회인구학적 변인별 소비자의 신용카드 사용행동
  3. 신용카드 사용활성화에 대한 소비자의 의향
 V. 결론 및 제언
 참고문헌

저자정보

  • 노채영 Chae-Yeong Ro. 목포대학교 생활과학부 소비자아동주거전공 강사

참고문헌

자료제공 : 네이버학술정보

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