원문정보
A qualitative research on shopping Behavior of consumer under the perception of Time pressure
초록
영어
The purpose of this study explores the meaning of shopping and shopping behavior of consumer under the perception of time pressure. In this study, qualitative methods such as participation observation, depth interview, focus group interview were used. The major findings are as follows : First, consumer under the perception of time pressure defined shopping is mainly' grocery purchasing'. Second, they go shopping on weekend, in familiar store and buy the same kind of goods. Like this, their shopping patterns appear fixed type. Third, this study ascertained proposed time management strategies applied to shopping. Finally, a place of residence, driving or not, house helper, children and standard of family influence on consumer's shopping behavior additionally.
목차
I. 서론
II. 이론적 배경
1. 시간제약과 소비자
2. 시간관리행동
III. 연구대상 및 연구방법
1. 참여관찰
2. 심층면접법
3. Focus Group Interview
IV. 결과 및 해석
1. 쇼핑의 개념
2. 쇼핑행동 양식
3. 시간절약상품이나 시테크 매장의 이용정도
4. 쇼핑의 시간관리전략
5. 쇼핑행동에 영향을 주는 "시간제약" 이외의 변수
V. 결론 및 제언
참고문헌