earticle

영어

The purpose of this study is examining the effect of servicescape of swimming pool on customer's internal response and revisit intention. The research subject are the 340 swimmer in 2015. The data analyses were performed via frequency analysis, exploratory factor analysis, correlation analysis, multiple regression analysis using SPSS 21.0 statistical package. Based on the study results, this study attempted to present the following suggestions. First, perimetric factor and social factor which are subfactor in servicescape of swimming pool have effect affective response. Second, perimetric factor, design factor and social factor which are subfactor in servicescape of swimming pool have effect cognitive response. Third, perimetric factor and social factor which are subfactor in servicescape of swimming pool have effect revisit intention. Forth, affective response and cognitive response which is subfactor in customer's internal response of swimming pool have effect revisit intention.