earticle

영어

This study is to figure out the effects of male university students' body management behaviors and body image perception on appearance satisfaction. To achieve this, a survey was empirically carried out to 369 male university students living in Seoul and capital area. The results of this study were summarized as follows. Taken as a whole, male university students were interested in body management behaviors such as hair, fashion, diet and skin care, but they still had a low perception of their body management at real expense as major consumers. In other words, they had a perception of the problem of lookism, but they had a tendency to make steady efforts for the preservation of ideal body as the younger generation in 20s sensitive to fashion like media or social changes. With the improvement in economic