earticle

영어

As the range of international cosmetic markets is getting more expanded, even the domestic markets, the technology of cosmetic products has been developing as well. Therefore, it does not mean anything to have only equipped with technology. As following the aspect of above, the importance of design is on the rise to strengthen to make differentiation from the competition in the field. Thus, current issue on brand logo design, it has been thoroughly investigated and compared with the colors and types of brand logo in domestic&international cosmetic markets. In this study, Domestic and international cosmetics brands were each 6 pairs targets. With the subjects with above brands, It has been analyzed the colors using Munsell Conversion and the logo types as components of typography. As the result, first, logo design of the domestic brands are generally exhibited colorful and various forms of logo design. Second, the logo of the international cosmetics brand was generally feeling somewhat stressed professionals using the black color. Third, Compared to the logo of the domestic cosmetics brands and international brand, the domestic cosmetics brand name includes the story and meaning, on the other hand the name of international cosmetics brand simply use the name of the founder. Also the domestic cosmetics brand feels gorgeous by many colors, on the other hand the international cosmetics brand feels modern using an achromatic color. As you see, there are a lot of different things between the design of the domestic and the design of the international. This study is expected to be utilized as a basis for the cosmetics brand logo design marketing.