원문정보
The Effect of Service Quality After Changing Hairdressers A Study on Service Value and Clients' Satisfaction to Revisit - For customer who have no experience to change hairdresser at the beauty parlor -
초록
영어
This study is to find out the effect of service quality that service value, clients' satisfaction and reason of the revisit after changing hairdressers. The purpose of this study is to provide research data and inform to customer about service improvement for human resource management and to help establish marketing strategies. As a result of the effect of service quality after changing hair dressers was to appear the beneficial influence that clients' satisfaction and intention to revisit. After finding out the effect on the value of service after hairdresser replacement; the quality of the service was the most significant factor of clients satisfaction. The service quality is divided into Five things that Responsibility, Confidence, Corporeality, Reliability and Sympathy and Customer satisfaction is divided into Two things that Technical satisfaction and Service satisfaction. First of all, A study on the effect of the value of service on the quality of the service, the value of service was influenced by same pattern when the quality of the service to customer is increased as Sympathy, Responsibility, and Confidence. Second, A study on the effect of the client's satisfaction on the quality of the service, the technical satisfaction was influenced by same pattern when the quality of service to customer is increased as Confidence and Reliability. In addition, A study on the effect of the client's intention to revisit on the quality of the service, the confidence of the service effected the quality of the service, clients' satisfaction and intention to revisit with good beneficial. In other words after changing the hairdresser, the quality of the service is affected by revisiting the beauty parlor on the value of the service and client's satisfaction. Therefore after changing the hairdresser, base on the research results, if we improve the quality of the service, it is considered leading customer to revisit with clients' satisfaction.
목차
Ⅰ. 서론
1. 연구목적 및 의의
Ⅱ. 이론적 배경
1. 헤어디자이너의 교체
2. 서비스품질
3. 서비스가치
4. 고객만족
5. 재방문의도
Ⅲ. 연구방법
1. 연구문제
2. 연구대상 및 자료수집
3. 측정도구
4. 분석방법
Ⅳ. 연구결과
1. 인구 통계적 특성
2. 서비스품질, 서비스가치, 고객만족, 재방문의도의 신뢰도 계수
3. 헤어디자이너 교체 후 서비스품질이 서비스가치, 고객만족, 재방문의도에 미치는영향
Ⅴ. 결론
참고문헌