earticle

영어

This study is to find out the effect of service quality that service value, clients' satisfaction and reason of the revisit after changing hairdressers. The purpose of this study is to provide research data and inform to customer about service improvement for human resource management and to help establish marketing strategies. As a result of the effect of service quality after changing hair dressers was to appear the beneficial influence that clients' satisfaction and intention to revisit. After finding out the effect on the value of service after hairdresser replacement; the quality of the service was the most significant factor of clients satisfaction. The service quality is divided into Five things that Responsibility, Confidence, Corporeality, Reliability and Sympathy and Customer satisfaction is divided into Two things that Technical satisfaction and Service satisfaction. First of all, A study on the effect of the value of service on the quality of the service, the value of service was influenced by same pattern when the quality of the service to customer is increased as Sympathy, Responsibility, and Confidence. Second, A study on the effect of the client's satisfaction on the quality of the service, the technical satisfaction was influenced by same pattern when the quality of service to customer is increased as Confidence and Reliability. In addition, A study on the effect of the client's intention to revisit on the quality of the service, the confidence of the service effected the quality of the service, clients' satisfaction and intention to revisit with good beneficial. In other words after changing the hairdresser, the quality of the service is affected by revisiting the beauty parlor on the value of the service and client's satisfaction. Therefore after changing the hairdresser, base on the research results, if we improve the quality of the service, it is considered leading customer to revisit with clients' satisfaction.