원문정보
Choose a hair salon franchise, importance and satisfaction by Attributes
초록
영어
Its purpose is to provide the necessary increase in operating peuraenchayi salon marketing information to find the selected property and look after their guests salon franchise beauty salon franchise Satisfaction of this study is to identify the characteristics and distribution of the franchise salon guests. Were analyzed using SPSS 20.0 for the final 443 questionnaires aimed at men and women of wealth in Seoul and Gyeonggi area of data collection. First, the demographic characteristics of the surveyed units 20-30 and unmarried women appear was the highest, was the highest attended college / month average is less than ₩ 2,000,000 ₩ 1,000,000 graduation study. Also know the beauty salon franchise Utilization of the results of investigation two months time, junoh hair, the introduction of a friend or work colleague, a visit period to visit salon franchise term motives are used for more than one year to less than 3 years hairstyles this was the highest average spending amount for January 5-100000 won. Second, the "quality of service workers (4.17, 1st) I've shown a high priority was a technology franchise salon (197 people 44.5%) ranked the importance salon franchise and select Properties. Third, find a salon franchise and select Properties satisfaction the results with the quality of service workers (4.07, 1st), select Properties satisfaction've shown me the importance and priority sunwieul know the results, like "technology of the franchise salon (197 people 44.5% was) the highest. Fourth, examining the importance and satisfaction with the results and select Properties salon franchise, showed significant differences only in technology, diversity, service quality items. This is believed to be improved through measures that can help to improve coping skills for that room service and a visit to the importance of the service quality and technology salon franchise beauty salon workers use customers.
목차
I. 서론
II. 이론적 배경
1. 프랜차이즈의 사업의 정의
2. 프랜차이즈 사업의 특징
3. 선택속성 개념
Ⅲ. 연구방법 및 절차
1. 연구문제
2. 조사대상 및 자료수집
3. 설문지의 구성
4. 자료처리 및 방법
IV. 연구결과 및 고찰
1. 조사대상의 일반적 특성
2. 미용실 프랜차이즈 선택속성 중요도
3. 미용실 프랜차이즈 선택속성 만족도
4. 미용실 프랜차이즈 선택속성 중요도와 만족도 차이
Ⅴ. 결론
참고문헌