원문정보
초록
영어
In the context of triple play Ominimedia is not just the simple combination of various media, but the aggregation of all media with different features, communication power and influences,and the interaction and mutual fusion among media of different forms and functions. This paper, based on the development trend of triple play, focused on the theme of Ominimedia, studied the traditional media development strategies to Ominimedia and analyzed in detail the strategies of cloud, tube, end and content aggregation. At the same time it explored the strategies for Ominimedia core competitive strength improvement from multiple dimensions of 3D media, communication channel, AirSharing and brand operation with the expectation of offering references to Ominimedia globalization in the context of triple play.
목차
1. Introduction: Triple Play and Ominimedia
2. Researches on Ominimedia Development in the Context of Triple Play
3. Ominimedia Development Strategies
3.1 Cloud Strategy
3.2 Tube Strategy
3.3 End Strategy
3.4 Content Aggregation Strategy
4. Strategies for Improving Ominimedia Core Competitiveness
4.1 Shift from Traditional Print Media to Modern 3D Media
4.2 Shift from Communication Content to Communication Channel
4.3 Shift from Single Screen to Multi-screen Iteration
4.4 Shift from Media Operation to Brand Operation
5. Conclusion
Acknowledgements
References