earticle

영어

Whereas casino industry has nowadays been enjoying its system and service evolution due to ICT (information and communications technology), it has begun to suffer competition with various new on-line gambling entertainments. The promotion system has been one of important customer attraction strategy but needed a lot of labor and experience of employees. In this paper, we present an 'smart promotion system' which automates end-to-end player tracking and promotion systems though Internet technology, smart internet enabled devices, and customizable promotion algorithms. Smart promotion systems can also provide selected promotions to VIP customer and further customer activity analysis for sophisticate promotion policy design. At present. the system is installed and about to be in service in a Korean casino site. The paper describes the user requirement, system design, and protocol designs.