earticle

논문검색

RESEARCH ARTICLE

달팽이 추출물 화장품에 대한 소비자 인식 및 구매의도 조사 - 피부상태 개선을 중심으로 -

원문정보

The Survey of Consumers’ Recognition and Purchase Intention on Snail Extract Cosmetics - Focused on improving skin condition -

강신옥, 김계숙, 김효준, 조윤민, 안홍석

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

Recently, the interest and consumer demands on cosmetics of anti-aging, moisturizing, skin improvement have been increased by expanding high value and functional production line in cosmetic industry Those cosmetic ingredients, stem cells, Centella asiatica extract, Calendula, snail secretion extract are widely known that they are very effective in soothing, wound healing, preventing injuries, regeneration and moisturizing. The most important components that form extracellular construction material (ECM ) are collagen and chondroitin sulfate. Chondroitin sulfate is a component that has been safely consumed for a long time without toxicity. In Heo Jun Donguibogam, there is an evidence that snail was consumed as food by people with skin lupus and weakness. In addition, French people consume is as healthy food. The chondroitin sulfate and mucin prevent aging and dry skin are matrix material of dermis. They are involved in growth ability of collagenous fiber as well as skin regeneration by moisturizing and inhibition of oxidization in cosmetics market. These ingredient and effects are effective for cell regeneration, preventing skin wounds, wound healing as well as moisturizing. Although more than 20 cosmetic brands using snail extract have been launched, thesis regarding effect on skin and awareness is insignificant. This survey was conducted to evaluate the awareness of consumers about the snail extract for moisturizing, wound healing and regeneration. It was researched involved 476 female adults living in Seoul and Gyeonggi-do to know about awareness of Snail Extract cosmetics and intention to purchase for improving wound healing and scar. The research result is as follows. In this survey, 31.1 percent of those surveyed responded that they are familiar with it while 37.2 percent of them have heard about snail extract cosmetic but they do not know well .The highest 53.9 percent of purchasing experience on high functional cosmetics was stem cells and the 37.8 percent was snail extract ingredient. The reasons for the purchase of 44.5% on High functional cosmetics are due to wrinkle improvement then moisturizing, scar improvement, improving skin condition and whitening. In reference to awareness of snail extract cosmetics, It shows the differences both buying experience and intention to purchase for improving wound healing and scar. we realize that the higher customer satisfaction, the more intention to purchase. Through this study, we hope to raise awareness on efficacy of snail extract and this helps as the basis of marketing. In addition, about respect to efficacy and safety of the material in the future cosmetics market, to improve consumer confidence, professional and systematic study such as cellular experiment or clinical test on snail extract for improving skin condition is required. Also, a variety of products using the snail extract is required.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상 및 기간
  2. 연구 도구
  3. 자료 분석 방법
 Ⅲ. 연구결과 및 고찰
  1. 연구 대상자의 일반적 특성
  2. 달팽이 추출물 화장품 인식도
  3. 응답자의 피부상태 개선 화장품 구입 유무에 따른 특성
  4. 피부상태 개선 화장품 구매경험 유무에 따른 응답자의 피부 타입과 피부 고민 및 화장품 구매 행동
  5. 피부상태 개선 화장품성분, 구매이유, 개선점에 따른 구매의도
  6. 피부상태 개선 화장품의 성분, 구매이유, 개선점에 따른 만족도
  7. 만족도에 따른 구매의사 검정
 Ⅳ. 결론
 참고문헌

저자정보

  • 강신옥 Shin-Ok Kang. 성신여자대학교 식품영양학과
  • 김계숙 Gae-Sook Kim. 천안연암대학 뷰티아트과
  • 김효준 Hyo-Joon Kim. 동덕여자대학교 식품영양학과
  • 조윤민 Yoon-min Cho. 동덕여자대학교 향장에스테틱과
  • 안홍석 Hong-Seok Ahn. 성신여자대학교 식품영양학과

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

      0개의 논문이 장바구니에 담겼습니다.