원문정보
Trust and Perceived Usefulness : Re-conceptualizing Theoretical Relationships among Related Variables
초록
영어
Trust and perceived usefulness have been variables frequently used by IS researchers to explain consumers’ online transaction intention. A group of prior studies have incorporated the two variables simultaneously to build better models to capture the phenomenon. However, the studies have largely ignored the role of trust by replacing trust with trustworthiness. The purpose of this study is to fill this gap. To do this, the study conceptualizes and tests relationships between trust, perceived usefulness and related variables. Based on the study results, the study discusses that trust and trustworthiness are distinct and have causal relationships, the dimensions (ability, integrity, and benevolence) of trustworthiness are related but theoretically distinct, and trust performs a mediating role within its nomological network.
목차
1. 서론
2. 문헌 고찰 및 연구모델
2.1 신뢰와 신뢰믿음
2.2 관점 통합 문헌에서 신뢰
3. 연구모델 및 가설
3.1 연구모델
3.2 연구가설
4. 연구방법 및 가설검증
4.1 연구변수
4.2 자료수집 및 표본특성
4.3 신뢰도와 타당성 분석
4.4 가설검증
5. 토론
5.1 연구결과 및 의의
5.2 한계점 및 향후연구
참고문헌