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논문검색

The Role of Motivation and Appraisal Emotion in Repurchase Intention in the Performing Arts

원문정보

Zhichen Qian, Myeonggil Choi

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초록

영어

This study examines the relationshipsbetween the antecedents of repurchase intention, with special interest in the role of appraisal emotion and recreation motivation for arts attendance. Appraisal emotion is found to have significant influence on perceived value while recreation motivation is found to directly influence appraisal emotion and perceived value. In a addition to customer satisfaction, peripheral service quality is the only factor that directly affectsrepurchase intention. Arts managers ought to focus on improving the whole experience of performing arts.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Research Model
  3.1 Core and Peripheral Service
  3.2 Peripheral Service
  3.3 Appraisal emotion
  3.4 Perceived Value
  3.5 Customer Satisfaction
  3.6 Repurchase Intention
 4. The Analysis of Results
 5. The Analysis of the Research Results
 6. Discussion
 7. Implications and Conclusion
 References

저자정보

  • Zhichen Qian Dept. of Culture and Art Business Administration, Chung-Ang University
  • Myeonggil Choi Dept. of Business Administration, Chung-Ang University

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자료제공 : 네이버학술정보

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