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A Game Theoretic Simulation Approach on Innovative Startups’ Decision Process Routine : Own Marketing vs. Licensing

목차

Abstract
 1. Introduction
 2. Static Model
  2.1 Market Structure
  2.2 Licensing Structure
 3. Licensing Solutions : One-shot Game vs. Finitely Repeated Game
  3.1 One-shot Game
  3.2 Finitely Repeated Game
 4. Simulation
  4.1 Experimental Framework
  4.2 Simulation Results
 5. Conclusion
 References

저자정보

  • Hyung Rok Yim Associate Professor, The School of Business Hanyang University
  • Wonjin Jung Associate Professor, School of Business Administration Dankook University

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