원문정보
초록
영어
Tourism in Malaysia has huge potential as the country is rich with different kinds of attractions such as historical places, different kinds of festival to enjoy and beautiful scenery to embrace. With the advances of the Internet, many investors have begun to produce different websites to promote their product; however, the quality is still valued expeditiously. The purpose of this paper is to analyze and evaluate the quality of Malaysian tourism websites in terms of usability. With this aim, five different Malaysian tourism websites were selected and evaluated based on their effectiveness, efficiency and user satisfaction. This was done using a questionnaire based evaluation.
목차
1. Introduction
2. A Review of Usability Evaluation Methods
3. ISO 9241-11 Usability Framework
3.1. Usability Measurement and Measurement Choices in ISO 9241-11
3.2. Effectiveness, Efficiency and Satisfaction
4. Research Methodology
5. Design of Usability Evaluation Questionnaire
6. Data Analysis and Results
7. Conclusions
Acknowledgements
References
